Turner's Perspective

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Disintermediation? Not Me. Not Yet.

Here are the first three comments from the post I put up last night at BloodhoundBlog.com...

  1. Broker Bryant January 28th, 2007 8:23 am 

    Love the post Jeff, It’s the intangibles that I bring to a transaction that are valuable. Solving problems and keeping folks focused on the end result is what I do best. With out a calming force in the transaction the smallest little bump in the road can derail the entire transaction. It’s my job to keep it on track.

  2. Brian Brady January 28th, 2007 9:06 am

    I can wash, dry, and iron my clothes, too.

    When I want it done right, I go to Solana Beach Dry Cleaners. They do it faster and with greater effectiveness.

  3. Jeff Turner January 28th, 2007 9:12 am 

    BB, the FACT that many real estate agents don’t is what is driving the notions of disintermediation. I’m not sure disintermediation is possible in real estate, not by strict definition. “The elimination of an intermediary in a transaction between two parties.”

    I see the word used when “transparency” is what they are describing. I see it used when what they are describing is a change to a different kind of middle man with a different kind of value proposition. John Battelle has a popular piece directed at the media. http://adage.com/article?article_id=46255

    He starts, “Those who fear disintermediation should in fact be afraid of irrelevance — disintermediation is just another way of saying that you’ve become irrelevant to your customers. It doesn’t mean there isn’t a customer, or middlemen of some sort who service that customer, or that the core proposition of your business has disappeared.”

    The real issue is value. How is it defined? How is it delivered? I have a hard time believing there won’t always be a middleman in real estate transaction.

    Battelle also wrote, “the truth is, the products that are threatened by disintermediation are not imperiled because of technology; they are imperiled because they are based on models that offer less value to the customer than competing alternatives. In example after example, the middleman isn’t being cut out. He’s simply being replaced by a better one.”

Read it for yourself here.

 

17 commentsJeff Turner • January 28 2007 10:37AM

Comments

Great post on Bloodhound!  I've read it  and hope you let me use it in my next class.

  

Posted by Monika McGillicuddy~REALTORĀ®~ N.H. Real Estate Broker & Trainer (Prudential Verani Realty/Hampstead) over 3 years ago
Monika... go to town!
Posted by Jeff Turner (Real Estate Shows) over 3 years ago

Jeff,

I left a comment on Bloodhound but wanted to leave one here also.  I recently had a transaction with your agent's evil twin.  I maintain tight control over my transactions but this one almost got away from me.  My point is that if I found this person almost impossible to deal with what was his client thinking.. not only about him but all agents. 

We need to remember that most people want to use an agent in their real estate dealings. They don't have the time or the experience to deal with all the myriad details involved in closing a real estate transaction. The key is they want a competent agent.....  to steal from Brian Brady.. I can clean my house but it makes more sense to pay someone $10 per hour to do it while I work on something more profitable.  Our job is to make sure that their transaction closes in a timely manner with few , if any distractions.   The job of a good agent is to solve problems not make them.   We all need to keep that in focus.

Posted by Manhattan Beach CA/ e-PRO..... Kaye Thomas... (Real Estate West) over 3 years ago

At least three times this month agents have said to me, "I just wrote down what the buyer told me", isn't that my job?  Or I'm just the messenger and the seller is thinking this way, isn't that my job?"

We don't get paid the big bucks to be order takers and sit around with our thumbs up our butts watching people shoot themselves in the foot.

Posted by ARDELL DellaLoggia (Sound Realty) over 3 years ago

Hubba....

Hold my spot, I'll catch up shortly :)

Posted by "The Lovely Wife" (Broker Bryant's Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 3 years ago

ARDELL!!! We don't always agree on terminology [tipping point], but I think we're on the same page or in the same book most of the time. In this case, I couldn't say it any better. "We don't get paid the big bucks to be order takers and sit around with our thumbs up our butts watching people shoot themselves in the foot." The same is true for every business. If we did everything our clients told us at RealEstateShows.com we'd have a mish mash of features that would be impossible to work with and completely ruin the intuitive feel of the Shows. Contrary to popular opinion, the client is not right if they are wrong!

TLW [SVW]... we'll wait. 

Posted by Jeff Turner (Real Estate Shows) over 3 years ago

Hubba...

I just tried to leave a comment on the Blood Hound Blog but they are having trouble with their server right now. I will go back later and do my thing :)

For now I will go ahead and comment here. Your article on Blood Hound reminded me of why I write checks to professionals. 

  • No. I am not an electrician.
  • No. I am not a plumber.
  • No. I am not a car mechanic.
  • No. I am not an accountant.

I pay these people for the information and the service they provide to me. The few times that I have attempted to take things into my own hands all I managed to do was make the problem worse. Such as getting a toilet snake stuck in my plumbing. Or, falling off a ten foot later in my attempt to fix a broken light fixture. Then there was the time I set my car's motor on fire :)

My point here is that the same holds true for Real Estate. I can study a book on how to fix that light fixture. However, the book does not tell me not to cross the black and red wires :) Taking matters into your own hands and not using a Professional is not the best way to get the job done. If someone is selling a house they need US. Without us they are going to cross those wires :)

This is a free comment. For more comments you will have to contact your Local Comment Association. LOL...

Yah. I might be reaching on that one. Wink. Wink.

 

 

Posted by "The Lovely Wife" (Broker Bryant's Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 3 years ago
TLW [SVW]... the real question is this. What is that worth? If one plumber can do the job right for $50 and another for $100 and the job is done with the same quality, who are you going to choose? The guy charging $50, all other things being equal. You're only going to pay $100 if you feel you're getting $100 worth of value. This disintermediation issue is really about value. If you deliver a nickel of value for every $1 you charge, you got a problem. If you deliver $1 worth of value for every $1 you charge, you don't have an issue. Unless someone else comes along and delivers $2 of value for every $1 they charge. 
Posted by Jeff Turner (Real Estate Shows) over 3 years ago
The brevity of my comment on BHB shouldn't give the impression that the post is anything short of simple brilliance.
Posted by VA Mortgage Broker in California/858-777-9751 over 3 years ago
Our value isn't in being an ordertaker, nor is the plumber's in tightening a pipe joint. It's in the evaluation of the situation, in knowing what to do, when and how to do it, etc. etc. Our value is more evident in a slow market, as is the plumber's when you don't know the source or location of the leak.
Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) over 3 years ago

Hubba...

"TLW [SVW]... the real question is this. What is that worth?"...

Okay. Looks like I missed your point. I am not altogether surprised by that. You're  a flippin genius and I am NOT :)

However, I am really good at what I do. I give 'em their money's worth and then some. I go the extra mile and then some. I help them and then some. I guide them and then some. Do I need to continue with that? SVW. I give more value than they know what to do with :) In our market it looks like our Seller's are getting two bucks for their buck :) 

How many agents do you know that would give away an entire commission check just to make sure everyone involved in a deal walked away HAPPY? Yah. We've done that a couple of times :)

Okay. I better stop being serious I don't want to make ya nervous. LOL...

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryant's Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 3 years ago

Brian, thank you!

Sharon, good analogy. Are his services worth less in the first scenario?

TLW [SVW]... how many do I know? Well if I count you and BB as one and add that to my previous total... one. 

Posted by Jeff Turner (Real Estate Shows) over 3 years ago
{SVW}      ........   TLW...ROAR!
Posted by "The Lovely Wife" (Broker Bryant's Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 3 years ago
I'm pretty good at math.
Posted by Jeff Turner (Real Estate Shows) over 3 years ago

The only time I am good at Math is when I'm shopping :)

I hire people to do the Math for me. LOL...

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryant's Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 3 years ago
Jeff, great post as always!
Posted by Ava Anderson "Selling Real Estate in Snellville, Grayson & Gwinnett County" (Elisting Link ) over 3 years ago
Ava, thank you.
Posted by Jeff Turner (Real Estate Shows) over 3 years ago

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