Turner's Perspective

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AR Tutorials - How To Add Links To Your Blog Posts

And How To Anchor Links Properly

How To Add LinksThe request for a video tutorial on how to add links to your blog posts came from several people, both in public and in private.

Once again, for many of you this may seem pedantic. But if people are asking, that means they don't know. And considering it's importance, it's best not to assume that people know. So, let's make this educational for more than just those who don't know how to link yet.

It's important to know more than the mechanics. It's important to know the right way to link as well.

If I want to give Nick M some link love, there are a couple of ways I can do it.

I can do this: Click Here to read Nick's Blog.

Or this: Read Nick's Blog.

But the best way to give him link love is like this: Nicolas M - REALTOR® in Palm Beach, South Florida.

Nicolas Massimini - REALTOR® in Palm Beach, South Florida

Why? Because the link "anchor text" is very important.

And it has to do with relevancy and helping the search engines understand what a page is about. A link that is sent using relevant anchor text is more valuable to your search engine optimization than one that is not. "Click here" adds no value to Nick at all and in fact may even hurt. What you are saying to the search engines is that Nick's page is about "click here." If enough people did that to Nick, he might be on the first page of google when you search for Click Here, but that's probably not what he wants to be found for.

"Nicolas M - REALTOR® in Palm Beach, South Florida" is relevant to the content on his site. What we are saying, to both the person clicking the link and to the search engines reading the page is "this page is about Nick, a REALTOR® in Palm Beach." I'm willing to bet that's the search term Nick is going after - "Palm Beach Realtor."

We all get lazy. I do too. Sometimes I'm simply not paying attention and don't write good anchor text for my links, but it's always a mistake when I don't pay attention to how I'm linking.

Here's the video:


Online Videos by Veoh.com

Note: I mention one of the more famous anchor text pranks, but I misquoted. It was actually on the term "miserable failure."

76 commentsJeff Turner • October 18 2007 09:47PM

Comments

Thanks for the reminder Jeff, I sometimes forget as well and I should know better.
Posted by Jay McGillicuddy~Real Estate Broker (Prudential Verani Realty) over 2 years ago

Jeff, you have made this way to easy. Now I have two taks from this blog.

1 is to complete this blog by doing as you have done

2 is to beable to do a video as you have.

Thanks for the info.

Posted by Susan Trombley Broker/Realtor Raleigh, Cary, Wake Forest, Youngsville (Trombley Real Estate) over 2 years ago

Jeff:

Ahem....(forgive the academic questions:-)

Does this work?

San Diego's Best Realtor 

or

Hot Luxury News

LOL! 

Posted by Roberta Murphy -- Carlsbad Real Estate and Homes (San Diego Previews * Previews Luxury Real Estate) over 2 years ago
Jeff,
As always, thanks for the valuable information and advice.  This makes perfect sense.  How many sites out there does Google think are about "click here"?
Posted by David and Kristin Small, REALTORS®- Myrtle Beach Real Estate (Eagle Realty- Myrtle Beach) over 2 years ago

"Click Here" gets you adobe.  LOL.  In every instance, it says if you want to download Adobe for free Click Here. 

Thanks for the advice on anchor words.

Posted by Bob Carney Licensed MD/PA Real Estate Agent (Long & Foster Real Estate, Inc.) over 2 years ago
Thank you!  Often, what is clear as day to people that have been around for a while is elusive to those still learning.  Thanks for spelling it out  :)
Posted by Chico CA Real Estate by Sandi Bauman, Chico CA Realtor (Chico Homes Real Estate) over 2 years ago
I've learned so much about SEO from bloggers here at AR. I already knew about this one, but thought I'd say thanks on behalf of everyone who needs to know, and just because you're always providing helpful advice. Thanks!
Posted by Lisa Hill (Daytona Beach Real Estate) (Florida Property Experts) over 2 years ago

Jay... this was a reminder to myself as much as anyone else!

Susan... making one of these videos is actually very simple as well. Someone has already requested I do a video on how to create how to videos. So, I probably will. :)

Roberta... no, that doesn't work. But this does, Mothers Fighting For Others. :)

Posted by Jeff Turner (Real Estate Shows) over 2 years ago

David and Kristin, as Bob points out the top link is to Adobe Acrobat, number two is Adobe Shockwave (Flash) and the third to Apple's QuickTime, three of the most downloaded pieces of software on earth. :)

Bob... :)

Sandy... my pleasure.

Lisa... thank you. 

Posted by Jeff Turner (Real Estate Shows) over 2 years ago

Hello Jeff, I mentioned you as the one that actually caused me to start blogging. I can't link here but you will see it 100,000 ... It got featured, yeah!

This tutorial series Jeff is absolutely wonderful. You have put things in lay terms with explainations thaat anyone can understand. They are so appreciated. Of course I book marked them but I wanted to tell you that they are totally awesome, as are you!

William

Posted by San Diego Real Estate Voice authored by William Johnson GRI CRS e-Pro CDPE (RE/MAX Associates) over 2 years ago

This is AWESOME!!  I have a few people I invited to AR who have asked me about "this" so I'll just forward them your post.  (I've explained it before but your verbage is different so hopefully it will stick!)

THANKS!  Keep educating...you're awesome at it!

Posted by Real Estate Specialist | Brandon, FL | Susie Roscoe (Signature Realty Associates) over 2 years ago
Jeff - Thanks again for another informative tutorial.  I appreciated the reminder regarding linking and how important it is to but some thought into how it is accomplished,
Posted by Jennifer Fivelsdal, Mid Hudson Valley (JFIVE HOMES REALTY LLC) over 2 years ago

Jeff,

Very Helpful!! Nick Who???.. Just Kidding Nick :0)

Tom Weiss

Posted by Thomas Weiss (Thomas R. Weiss) over 2 years ago
I know that Google has put less emphasis on links from blogs.  Anyone have any additional information on this?
Posted by Martin Abeshaus (JAE Commercial Cleaning Services) over 2 years ago
that was great, but HOW MUCH TIME did you spend preparing that???? I am REALLY impressed!!!!!
Posted by Bill's Blog - Florida Realty Professional - AHWD (Charles Rutenberg Realty) over 2 years ago

William... thank you!

Susie... excellent. Let me know if it does stick.

Jennifer... thank you.

Posted by Jeff Turner (Real Estate Shows) over 2 years ago

Thomas... I just picked a random name... I don't even know who Nick is. :)

 
Posted by Jeff Turner (Real Estate Shows) over 2 years ago

Martin... I have not heard this, but I'll do some research.

Bill & Barbara... the actual tutorials are done in real time, so it took me as long as the video is. I wrote what you saw on screen in about five minutes as well. The longest part of this process is compressing, uploading and waiting for the video to encode on the Veoh site. In some cases that takes a couple of hours.

Posted by Jeff Turner (Real Estate Shows) over 2 years ago
Thanks for this tip.  I never new this about the links. It gives me more ideas.
Posted by Dave Cheatham (INC Financial ) over 2 years ago
Dave... glad to assis with the anchor text info.
Posted by Jeff Turner (Real Estate Shows) over 2 years ago
Jeff this is an awesome post (as usual). Best of luck and keep doing what you do.
Posted by Vicente A. Martinez Realtor Brooklyn | Long Island | Queens Homes (Prudential Douglas Elliman Licensed Real Estate Salesperson) over 2 years ago

Jeff,

I love the intro on your video - too cool.  I would ask how you did it but I am guessing it is a Mac thing. 

Posted by Rita Taylor | Sanford NC Real Estate & Homes for Sale in Sanford North Carolina (Century 21 Southern Realty) over 2 years ago

An excellent tutorial telling it like it is.. you're a goldmine of resources!! This is how it works..! plus Nick gets some love. :)

Jeff, owner of cost effective real estate shows that offer alternatives to costly virtual tours,thanks for including me as your 'guest'. I am forever immortalized via AR!! ... like a carving on an Egyptian wall..! 

seriously though.. very humbling. now i guess its time to clean my website up a little, eh?

hey, doesn't that spell checker have the word macaroni in it? or is it mississippi??
now if i can still hide from the ef-bee-eye, i'll be good..! HA! ;^)

 

Posted by Nick M -Realtor®-Appraiser in West Palm- South Florida Real Estate Appraiser (Certified Residential Appraiser- West Palm Beach Real Estate) over 2 years ago
PHENOMINAL!!!!!! I'm a subscriber now! When are you going to make a video about making videos? ;-)
Posted by Elizabeth Nieves - Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group) over 2 years ago
Jeff - Terrific advice. I have been on a mission myself to help people here is regards to this. All week whenever I have visited someones blog and they have not been using anchor text I have been pointing it out and showing them how to do it properly so that they get proper google juice from it. There are so many that don't even use any anchor text and just throw in their web address.
Posted by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 2 years ago
Great tutorial Jeff. Keep 'em coming.
Posted by Kotambu "KS" Shabazz Renton Real Estate Consultant (Quality Real Estate Services) over 2 years ago
I never even thought about that.  That is an excellent point!  We will have to get together for a lunch with Johnny Evarts pretty soon here!
Posted by Classic Property Management Jonathan Mitchell (Classic Property Management) over 2 years ago

Vincent... thank you.

Rita... in this case it truly is a Mac thing. I created the video in Pages, Apple's answer to Powerpoint and then added the sound effects in iMovie.

 

Posted by Jeff Turner (Real Estate Shows) over 2 years ago

Nick... nicely done. :)

Bill... that's an excellent mission!

Kotambu... thank you. 

Posted by Jeff Turner (Real Estate Shows) over 2 years ago
Jonathon... Hey, I do know about it and often forget to do it. Which is worse? Yes, let's do that soon!
Posted by Jeff Turner (Real Estate Shows) over 2 years ago

Thanks so much for the video. It has helped me already and now understand a ilttle more regarding the use of this.

THANKS !
Keith Hoffman
LoansAreFree.com

 

Posted by Keith Hoffman - 1st Advantage Mortgage Residential Mortgage Specialist (1st Advantage Mortgage) over 2 years ago

WOW! This is day two on Activerain - or possibly still day one as I logged on last night and have barely left the room.... thank you for this information - I have bookmarked it for future use.

I am looking for some advice - I would like to be linked to two regions - Winnipeg, Manitoba and Oakbank, Manitoba. In my attempt to cover both regions I have mistakenly set up two profiles. Is there a way you can link within your blog or profile to two regions in close proximity to each other???

Thank You!!

Sharon

Posted by Sharon Lancaster Realty Executives, Winnipeg, Manitoba (Realty Executives, First Choice - Winnipeg, Manitoba) over 2 years ago

Jeff, as usual, BRILLIANT.  The term "anchor text" is not well defined sometimes.

Another use?  I Deep linked my website from the home page.  Using the Anchor text, I linked from the body of my home page to other pages in my site.  Seems to be working for Google anyway....

Posted by Greg Fox (Realty World Wichita) over 2 years ago

Hi Jeff,

This may seem like a silly question but..... When you link something in AR, the anchor text gives you a drop down with the option to either stay in the same window or open into a new window.  Your tutorial illustrated you typing something into that box and leaving the last box or the description box empty.  So does that mean we can just type into the box over the wording that says open in new window? 

 

Lisa

Posted by Pascack Valley Real Estate, Lisa and Robert Hammerstein (Coldwell Banker) over 2 years ago

Keith... excellent!

Sharon... I don't believe there is a way to be in two areas at once.

Greg... thank you.

Lisa and Robert... no, you have only two choices there, to direct to a new page or to the same page. Again, I alway redirect to a new page, unless I'm keeping them on my site.

 

Posted by Jeff Turner (Real Estate Shows) over 2 years ago
Jeff, I linked to all your AR tutorials on my Week In Review, just an FYI. I thought you'd like the cartoon, I put my it. LOL
Posted by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate (Keller Williams-Ann Arbor) over 2 years ago
Missy... thank you. :)  And thank you for the packages we received! :)
Posted by Jeff Turner (Real Estate Shows) over 2 years ago
I love your tutorials Jeff, great topic!
Posted by Burbank Real Estate Agent Ana Connell (Keller Williams Realty) over 2 years ago
Thanks, Ana. I appreciate it!
Posted by Jeff Turner (Real Estate Shows) over 2 years ago
Thank you for posting these How-To videos and instructions. I wish they were linked in a How-To or from the Guidelines.
Posted by Sarah Nopp, REALTOR(R), CRS. RE/MAX Four Seasons, Olympia WA (RE/MAX Four Seasons) over 2 years ago
Sarah... we'll see what we can do about that.
Posted by Jeff Turner (Real Estate Shows) over 2 years ago

Awesome!  Thanks...

Posted by Monument Real Estate Colorado - Joyce Heffner-Williams - Monument Luxury Homes (Keller Williams Client's Choice Realty - Colorado) over 2 years ago

Jeff,

Thank you for creating these turtorials.  They are very informative and easy to follow.

I am off to practice giving some link love.  This is soooo cool.

Posted by Dione Beilgard Plano Tx Real Estate (Magee & Associates Realtors) over 2 years ago
Jeff - I'm so impressed.  I was wondering how that was done.  Now I need to actually try it out.  Thank you very much for your time and consideration in doing this. I greatly appreciate it.  Have a wonderful Thanksgiving. 
Posted by Meg Zoller Houston Fine Homes (Keller Williams) over 2 years ago

Troy... my pleasure.

Dione... :)

Meg... Happy Thanksgiving to you as well! 

Posted by Jeff Turner (Real Estate Shows) over 2 years ago
Jeff, again thanks for showing me things that I had no idea of. Knowing the basics of linking is OK, however I had no idea about the anchor text, bolding, and naming your text link. Awesome!
Posted by Rob Baldwin, Santa Clarita REALTOR® (US ECO-GREEN REAL ESTATE INC.) over 2 years ago
Another day another class. Thanks for the visual explaination Jeff.
Posted by Retta Absher- Pearland Texas Real Estate (RE/MAX Top Realty ) over 2 years ago

Hi Jeff, I was sent your way thru some linklove when I asked a question about linking.  T H A N K S  so much for including a video that even I can understand.  I am now a subscriber!

Posted by Amanda Hall * FORT WORTH TEXAS Real Estate Broker * (Hall Team Homes ) over 2 years ago
Whew!!! I have been waiting for someone to put this in terms for us "regular people"
Posted by Cindy Aguilar (N/A) over 2 years ago
Jeff, I've been reading a few of your posts and just have to say Thank You!!! Used some of your video tutorials, most definitely user friendly and great info.
Posted by Diane McDermott, Real Estate Broker, Charlotte NC (Realtor®, GRI, Landis e2 Real Estate, LLC) over 2 years ago

THANKS, THAT WAS VERY WELL EXPLAINED.

Yvette Smith

Posted by YVETTE SMITH REALTOR IN WILLIAMSBURG VA WILLIAMSBURG VIRGINIA HOMES FOR SALE (LONG & FOSTER) over 2 years ago
Jeff, Thanks so much.  While much of this was not new to me, I have to say, I had no idea that there was a difference between links in headers, bolded, etc.  I have to go back and make some edits.  Thank you for the info.
Posted by Trish Edmonds (Ad Vantage Virtual Tours, LLC) over 2 years ago

Gosh  Thanks so much from a real newbie and a very VISUAL person.  Result I LOVE the tutorials.  Yor are so appreciated.i too have this bookmarked

Posted by June Lewis Realtor® Northwood Realty New Castle,Pa Lawrence Co 7247304571 (Northwood Realty Services) over 2 years ago

OH BOY I SHOULD HAVE LOOK AT THIS AT THE BEGINING I SORT OF DID IT BY TRIAL AND ERROR.  thank you for showing us about "love link"  I like that

Posted by Aida Pinto "Short Sale Diva" (Pinto Realty) over 2 years ago

Thanks for the information, I am going to try it, I've bookmarked just in case I can't get it right the first time.

Have A Great Day

Posted by DORIS FREEMAN Realtor Hendersonville-Nashville (RELIANT REALTY LLC) about 1 year ago

I like your use of graphics

Posted by San Diego Homes.org (San Diego Short Sales) about 1 year ago

Great information here. You make some very good points.  We all get lazy, but should keep our users in mind and use good descriptive links ;-)

Posted by Hawaii Real Estate (Hawaii MLS Jeff Manson) about 1 year ago

Jeff - You are correct in pointing all this out and it is very important to make sure one does not over do it either. Than it can be considered spam.

We allow users to list homes for rent free on our site.  Linking to that page like that would be good for the user and also describes what the site is about.  Now if one was to link to it with the anchor text using all three of these ( homes for rent, houses for rent, condos for rent and apartments for rent) in a sentence it may be considered spam or at least going a little crazy.

Anchor text is good as long as it makes sense and not over used.

Posted by National Relocation (Real Estate, Movers, Realtors, Mortgages, Homes for rent) about 1 year ago

Hi Jeff,

Hoping you  can help... I was an LAPD officer and have a video on Youtube I'd like to link to my AR page. I 've seen people who have youtube  video's displayed on the right side of there blogs. viewers can click an play the video I've tried google gadgets to add, but i must be doing something wrong.  The youtube video is titled Southeast Officer Down. Any advice?

Gary 661.645.9409 

Posted by Gary Ricco Pre Foreclosure Specialist PSC & CDPE (Keller Williams VIP Properties) about 1 year ago

Gary... you need to put the embed code from YouTube into your settings. My Settings > Blog Description. You'll have to edit the embed code a bit to make it fit in the sidebar.

width="215" height="186"  will need to be what you use in place of their default sizes, which are 425 and 344. I put a youtube video in the sidebar here for you to see. It's at the bottom.

Posted by Jeff Turner (Real Estate Shows) about 1 year ago

Jeff,

Thank you so much..  I'd like to take ya out for a beer if you have free time..

Posted by Gary Ricco Pre Foreclosure Specialist PSC & CDPE (Keller Williams VIP Properties) about 1 year ago

I can always find time for a beer. :) Call me 661.244.5812

Posted by Jeff Turner (Real Estate Shows) about 1 year ago

Great Tutorial Jeff! Thanks for putting it together - it is timeless...

Posted by April Hayden-Munson Realtor, Southeastern Wisconsin (RE/MAX Realty 100) about 1 year ago

Hey Jeff,

I'm recovering from cervical spine fusion. As soon as I'm off the meds we can meet for some beers.

 

Posted by Gary Ricco Pre Foreclosure Specialist PSC & CDPE (Keller Williams VIP Properties) about 1 year ago

Hi Jeff,

I was trying to figure out how to do this.  Thanks for the tutorial. I tried it. Surprise, it works!  That's awesome.  I see you have lots of good info. I am subscribing to your blog. Thanks so much!

 

signature

Posted by Jen Bowman - Decatur GA Real Estate Agent serving metro Atlanta (Keller Williams Realty Atlanta Partners) about 1 year ago

Thanks Jeff, as usual you are the MAN

Mike

Posted by Mike Davis,Realtor,selling buying homes Fort Gordon, Hephzibah, Augusta,Evans, (Keller Williams Realty, Augusta Partners) about 1 year ago

Jeff, Thanks for making this so easy to follow. I think it would be great if everyone on AR gave you some Link Love.

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 about 1 year ago

Jeff - Thanks for another great tutorial.  Actually I am one of the people whose site Bill Gasset stopped by and Bill gave me some advice on anchor text in his comment.  I have been trying to follow his advice ever since.  I am so thankful for all of my generous friends on AR.

Posted by Pam Dent - REALTOR Charlottesville Virginia Homes and Horse Farms (Better Homes And Gardens Real Estate III) about 1 year ago

Thanks Jeff - I have been thinking about a blog that would need a link of love but had no idea how to go about it.   So that what that little button is for....ha ha...I knew you would know.

I guess I will now have no excuse to not start working on my idea.

Debbie

Posted by Debbie Hutchins ~CRS~Greater Birmingham and International Costa Rica New Homes (Re/Max First Choice) about 1 year ago

Once again you have given me hope to understand this madness, thanks for the video

Posted by Keith Pound Realtor Auctioneer Louisville KY (502) 645-5950 (EXIT REALTY CRUTCHER) about 1 year ago

Truly my pleasure, Keith.

Posted by Jeff Turner (Real Estate Shows) about 1 year ago

Thank you so much for the tutorial Jeff.  I just started blogging (yesterday) and was able to inlcude links in my blog.  :-)

Posted by Zilkia Olmeda-Martins, GRI, Realtor San Antonio Texas Luxury Homes (Coldwell Banker D'Ann Harper) about 1 year ago

Jeff, thanks for the video tutorial. I knew how to do this one day, then forgot! All my clicking on the chain and I forgot to highlight the text!!! And the anchor text reminder was great also. Cheers! ~ Sharon

Posted by Frank & Sharon Alters, CDPE-Short Sales Jacksonville-Orange Park-Fleming Island (Watson Realty - Clay County, Duval County, St. Johns County ) about 1 year ago

Jeff, I'm very late too the party. Your explanation was so simple, even a cave man could do it. I'm a cave man. Thanks.

Posted by Wayne Johnson Coldwell Banker D'Ann Harper Realtors (San Antonio Area Real Estate) about 1 year ago

An oldie but goodie - I didn't realize the better way to link. Thanks, Jeff.

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) about 1 year ago

Thank You! I needed to know this!

Posted by Valerie Sagheddu ~Home Staging Professional, Poconos, PA (Apostle Art Home Staging & Design) 6 months ago

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