Turner's Perspective

Ardell gave out some homework to the apprentices.

I already did, My Ten Favorite Blogs Outside Of ActiveRain, and My Ten Favorite Blogs Inside of ActiveRain.  And since I've always been one to get homework out of the way... Here is my one piece of advice from each coach that taught me something valuable. (I did not take that to mean, go find something from EVERY coach, even if they didn't really teach you anything valuable during this competition.)

--- 

Ardell Dellaloggia "A blog is not a magazine.  You do not simply want readers... It is not enough for a blog to say READ ME...a blog must say HIRE ME in a very subtle way." My translation: simply writing great content won't cut it. The underlying message must be, "I'm the one you need." 

Teresa Boardman "Smaller might just be better - Writing to a huge audience doesn't make sense." My translation: focus on the market you can connect with physically. That's going to be small.

Greg Swann "To create the community that will fuel your real estate practice, be that community." My translation: turn your readers into writers, your audience into your partners. 

Paul Cheney "Never blog alone." My translation: Join a community or build a community, but don't try to be an island.

Jim Cronin " Blogging doesn't have to be an essay, and it doesn't have to be prose.  Blogging doesn't have to be funny nor clever. 
Blogging has to be clear and targeted." My Translation: you don't have to be a great writer to be a great blogger.

And I'm done with 55 minutes to spare before it turns Sunday here in CA and I turn into the blogging equivalent of a pumpkin. 

Assignment complete.