Turner's Perspective

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For Sale By Owner: Raise The Price Then Call A REALTORĀ®?

This was posted on Twitter by someone trying to sell his home himself:

For Sale By Owner"If I can't line up a buyer by May month-end, I'll raise the price and get a Realtor involved. Hope I don't have to do THAT."

He posted that in the morning on April 27th. Then, a little over 24 hours later on April 28th, he posted this:

"Got a buyer for my condo. They want me to hold the mortgage. Any advice?"

This is an intelligent, technologically savvy home owner in Arizona who wants to sell a home without using a real estate agent.

Why? We can only guess, of course, but it appears he's trying to keep from paying the commission. But he's willing to sell the home for a lower price to do so. In addition, he's found a "buyer" who now wants him to hold the mortgage. 

What would you say to this home owner? Why should he get a REALTOR® now and not later?

I know your responses may be longer than might be appropriate in a comment, so I invite you to write your responses as your own posts and link them here in the comments.

Maybe I'll forward this to him when we have a few responses. I mean, he did ask for some advice.


144 commentsJeff Turner • April 28 2008 02:49PM

There's Gold Outside Of The Real Estate Blogosphere

The Kingdom 2.0 BlogOnce in a while I'm reminded of the value of stepping outside of my usual reading circles.

Like most of us, I get into ruts. There are several dozen blogs that I read religiously and going to them has become more of a morning ritual than an awakening. I know what to expect from those blogs. They're comfortable and they deliver. 

This morning, while reading Nicki Rothwell's Home Staging Blog, I randomly clicked on a face I didn't recognize in her MyBlogLog Reader Community Widget.  This took me to Jonathan G.

Jonathon has almost no content on his MyBlogLog page, but there is a link to his blog, The Kingdom 2.0. It's directed at pastors. Now, I'm obviously not a pastor, though in my early adult life at Grace College & Theological Seminary, I wanted to be one. So, the subject matter was of some interest to me and I liked the design. (That's key for me, by the way. I quickly navigate away from ugly sites.)

I perused through some of the content on the first page and quickly realized this was good, quality content. And because it was written for a different audience, I read it differently. I loved reason number 3 in his post Three Reasons To Use Google Docs As A Blog Editor and thought his "you're more creative than you thought" comment to pastors could have been written to anyone.

But the post that caused me to write this post was, 4 Easy Steps To Turn Sermons Into Blog Posts. I recommend you go read it for yourself, but here are the bullet points:

  • Cut The Fat
  • Stay On Topic
  • Inject Some Personality
  • Rewrite The Headline

Any blogger could benefit from keeping his suggestions in their brains when they're writing posts, not just Christian pastors. And here was the surprise for me. Jonathon Greene lists as part of his experience, "Tomato consultant." But I didn't recognize his face and didn't even know his full name until I started writing this post. And that serves to illustrate my point.

Sometimes You Need A Change Of Perspective  

I  can say with almost complete certainty that I would have passed over a post on The Real Estate Tomato with a title, 4 Easy Steps To Turn Your Emails Into Blog Posts. Why? It's not because it wouldn't have been well written, it's because I've read hundreds of posts in the RE.net with similar titles. Stepping out of the technorati and real estate blog ring forced my brain out of it's morning rut. I read the content differently.

There's gold outside of the real estate blogosphere. And like those miners who came to California in 1849, to find it you're going to have to travel into some uncharted territory.

69 commentsJeff Turner • April 22 2008 09:03AM

Editing Images For Your Customized ActiveRain Blog

ActiveRain custom graphicJeannette Neerpat used Twitter to cry out for some help last night.

She was having trouble editing the graphics she wanted to use in Brad Carroll's ActiveRain Custom Blog Builder. So I asked her to send me the graphics she was trying to use. As I guessed, they were not in the correct proportions and needed some work.

Well, since I don't make a living customizing blog graphics, I decided to kill two birds with one stone.

I decided to edit Jeannette's graphics for her using online tools anyone could access and record my actions so that others could do it themselves. Since Jeanette was not the first person to ask for my help, making this video is a way of saving me from having to say, "I'd really love to help, but..." :)

If you're reading this on the post date, then you'll see the final result right here as the skin for this blog.

Jeannette's images were much smaller than they needed to be. This is why there are some of the quality issues in both the background graphic and the header image, but they created an acceptable customization in my opinion. For thoe of you coming around later, you may be able to see these exact results on Jeannette's blog, but my guess is that she'll probably want to play with this a bit and make it even better than it is now. So, the graphic above is an illustration of the what the final product looked like.

If you want to learn how to customize graphics yourself, here's the video.


Customizing Graphics For Your AcitveRain Blog Skin from respres on Vimeo.

EDIT: The specs for headers have changed since the recording of this today. Instead of 125 pixels high, the header must now be only 115 pixels high. Also, the entire portion of the video about using Flickr is now unecessary, since Brad has made it possible to upload the graphics instead of requiring that you provide a link. The photo editing tips in the video are still valid, as long as you use the new height for the header graphic.

121 commentsJeff Turner • April 11 2008 04:44AM

Flickr Video Finally Arrived

The Best Just Got A Little Better


This video was shot with the Kodak v705 point and shoot. I'll add some higher quality video tomorrow and you'll be able to see it on my flickr page. The beauty of this embedded player is that I could choose to have no branding from Flickr at all. The current banner at the start, with my face, name and the flickr link, is optional.

39 commentsJeff Turner • April 09 2008 02:05AM

If Real Estate Is Local, Your Twitter Should Be Too: TwitterLocal.net

TwitterLocal LogoI awoke this morning to a Twitter timeline with a gem inside.

Laura Fitton ( @pistachio ) had just sent out a tweet about TwitterLocal.net. She said, "twitterlocal.com is going straight to the top of my answer to the question "how do I get started on Twitter and find people to follow?" Her tweet had an incorrect link, so I replied to let her know it was .net instead of .com. Her follow up tweet echoes my feelings exactly.

"Oooops www.Twitterlocal.net! The .com is a squattery mess. .net can rock your Twitter world. Sub in RSS to a city you're traveling to, etc." 

TwitterLocal Is A Twitter Search Engine

TwitterLocal.net allows you to search Twitter for people in your city, or a city you may be traveling to, and subscribe to a feed of the tweets based on that search criteria. Theoretically, this should alert you to any new users who come into the area, as the feed is gong to send you their tweets to your feed reader, if you choose.

Here's how it works. Choose the area you want to search for and a radius around the location. Maximum distance is 20 miles.

Twitter Local Search Radius

Then, view the latest tweets before deciding to subscribe.

TwitterLocal Feed Viewer

Once I've found the right radius, I can now go view their Twitter timelines. If I subscribe to their feed, I'll always know what their talking about, without following them, but the point of Twitter is conversation. So, by clicking on Christyv32, I'm able to dig deeper to see if I really want to engage in a conversation. If I do, I can simply click on the follow button and respond.

Follow on Twitter

It's All About Relationships.

It always has been. It always will be. TwitterLocal.net makes it easier than ever to find and communicate with people you can actually meet with face-to-face.

66 commentsJeff Turner • April 07 2008 07:18PM

The Key To Communication Is Desire, Not Technology

"I guess we have an open house this weekend? Just because we are out of state doesn't mean our Realtor should not update us."

Communication Is The Key To SuccessWe have more communication options at our fingertips than at any other time in history. Communication technology is so pervasive, we are left without excuses for sharing any piece of important information in a timely manner.

The consumer quote shown above was a "tweet" from ymiris on Twitter I don't have a clue what the back story is to this social message. It doesn't matter. In communication, perception is reality.

He's right even if he's wrong. He's right even if the Realtor® "tried" to update them. Why? Good communicators make it their responsibility to ensure that their messages are understood. They leave the listener with no doubts.

In my own personal experience, the part of the home selling process that should be the simplest - communicating about what's happening in the process - is the one that has been most disappointing to me. But it is not surprising to me. 

Effective communication has nothing to do with technology.

Effective communication is possible without being a part of the technorati. You don't need any of the latest, greatest internet communication tools that are available today. You don't need an iPhone. You don't need Twitter or a Facebook account. You don't need a MySpace page, Jott or Utterz.

You just need a desire to communicate. And maybe a working telephone.

40 commentsJeff Turner • April 05 2008 05:15PM