Turner's Perspective

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Small Rooms: Take Off The Door

When shooting a very small room, there are several things to remember. 

First, take the photos at an angle as commented on by Dawn Shaffer.

Second, if you don't have a wide angle lens, get one. I like the Panasonic Lumix FX35.

And here is a tip I like personally: Take off the door. This is especially helpful in small bathrooms. The first photo below is taken with a wide angle lens with the door on. The second, with the door off. You can see the subtle, but important difference it makes. The room feels larger, less cramped. It takes only a few seconds to remove most doors and the sellers will be very impressed with the results.

Photo With Door On

Photo With Door Off

31 commentsJeff Turner • November 29 2006 02:47PM

Reach Your Buyer's Network of Family & Friends

You know there is no way to guarantee that your clients are going to run and tell their friends and family about you... no matter how great of a job you do for them on either side of the real estate transaction. You can't force them to do it. But on the buyer side there is a way to insure that they will email their friends. Create a "just moved" presentation about their new home. Do it in an evocative way. Make it emotional. 

Here's a fact. I've never purchased a home that, at the time, I wasn't proud of. I look back on some of them now and I'm not so proud, but at the time, I was proud. Your clients are as well. Help them share their pride. Giving them something they can forward in an email is the perfect way to do it. And it costs you nothing! It's free. You can't reach their network in a simpler and more emotionally appealing way.

Here is an example: Gordon Shelton was brief and to the point.  "They loved the Show and are forwarding it to friends and family," he said.

And that's all that really needs to be said. What more could you ask for? A "we're moving" Show sent from the buyer to their friends and family is an endorsement, a defacto recommendation of you and your services. There simply is no other way to guarantee that your buyer client is going to tell their contact network about you. But a Show like this "we're moving" Show, makes certain they will.

View The "We're Moving" Show Here

 

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Show Produced by Gordon Shelton, McGraw Realtors®
Tulsa, OK | 918.697.2742 | Site

22 commentsJeff Turner • November 29 2006 02:11PM

Fujitsu ScanSnap Paper Manager

I own this piece of equipment and it has changed the way I view paper, filing and archiving of documents.

I am NOT an organized person by nature, except on the computer. If you could see my office floor right now, you'd know this is a fact. Organizing files on the computer has always been more intuitive for me than any paper filing system I've ever tried to use. So finding an inexpensive two-sided document scanner was important for me and it may be for you as well. 

Fujitsu ScanSnap fi

The Fujitsu ScanSnap fi-5110EOX is a workhorse and simple to use. I own the older version, so this updated version should work even better. It scans both sides of the paper at the same time and can sense whether it needs to be in color or black and white, or you can force that decision. It creates pdf files and will allow you to name each one yourself, or autoname them based on date, prefix, or any parameter you set.

We had boxes and boxes full of old documents that we were keeping for tax purposes and I worked my way through them in about a week. They are now gone from our garage and each one is archived to DVD and in a safe deposit box. This came in very handy during the adoption of our two daughters. There is a ton of paperwork we wanted to save forever, to give them when they are older. They are now safe and sound and easy to find.

We now scan each document as we receive them and there is no more paper. I love it.  I don't know how I lived without it for so long.

Linda Davis wrote a post about her PaperPort. She loves that device as well, so check our her blog post as well HERE. 

  

19 commentsJeff Turner • November 29 2006 12:29PM

Connect With Your Family & Friends

There has been a rash of Blog posts in the past 24 hours about your friends and family network.

I wrote this post a few weeks ago for my other Blog, but thought it would be good to share it here. I apologize for any self-promotion, but I'm not sure how to share this concept and the Realtor's comments without being somewhat self serving. Obviously, you can use other tools besides ours to accomplish the same goals, as long as those tools allow you to brand yourself as a Realtor in a way that seems natural. That's extremely important.

Whenever we speak to groups of Realtors, we talk about the importance of using the Internet and photo sharing to stay in touch with friends and family. Here's why. First, it's just a nice thing to do. Second, it keeps you "top of mind." If you want referrals from friends and family, you need to be on their mind when the opportunity to refer arises. They will only refer you if they remember that you're a Realtor. A consistent stream of fun photo pages, slide presentations or Shows about family and events will help.

Real Estate is about Relationships. It always has been. It always will be. Phil Macaronis understands this. Phill told us, "This is a great way to build stronger bonds with family, friends AND clients!"

He made the following Show. His family loved it. He's since made several more Shows to highlight family events and sent them to friends and family via email. Each one has been met with the same response - they love it. I think you can see how a using family events can keep you in the forefront of your family member's hearts and minds.

See The Show: Click Here

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Show produced by Phil Macaronis, RE/MAX of Reading
Wyomissing, PA | 610.670.2770 | Site

22 commentsJeff Turner • November 29 2006 09:54AM

Don't Leave Dates On Photos

I wish digital camera makers would remove the ability to do this. I've seen so many Realtor websites with the date printed inside the photos. 

Dateonphoto 

Digital cameras record the date in the image's "metadata", which is saved in the digital file. You can always find the date a photo was taken using any decent photo browser, like iPhoto on the Mac or Google's Picasso. So this "feature" is a hold over from traditional, analog photo days. Turn that feature off on your digital camera when shooting a home. (Just turn it off period) If you are scanning in photos from a traditional 35mm camera, then crop the date out in your editing software. You'll appreciate the difference.

 So will your clients.

 

16 commentsJeff Turner • November 29 2006 12:47AM

Sell Your Camera On eBay & Buy This One!

I realize that's a strong headline, but I want to make sure I am clear about this.

The Kodak EasyShare v705 is, without question, the best POINT AND SHOOT camera for the Real Estate Professional I've ever come across. I have searched high and low to find a camera I could feel comfortable personally recommending. This is it.

The two images below were taken with the settings right out of the box. I did not turn on any lights or open any drapes. I just used the basic settings, pointed the camera at the room and clicked. For the photo on the left, I used the standard 35mm lens, the one found on most point and shoot cameras. Then I took the photo on the right, two seconds later, from the exact same spot, in the exact same lighting. Only the photo on the right uses the v705's default "ultra wide angle lens."

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You'll notice that the photo on the left is probably a lot like photos you might expect from a standard, 35mm point and shoot digital camera. Even though this is a large room, it doesn't feel large in the photo. The lighting is also poor, though not as bad as it could have been. It is certainly typical of amateur interior photos.

The photo on the right is a dramatic improvement. The ultra wide lens captures more light, so the room is significantly brighter (again, this was shot in the exact same lighting conditions). The room also feels substantially larger. There is no question in my mind. If you buy this camera, you will take better photos right out of the box. As a result, the homes you sell will look better in your marketing materials and your Real Estate Shows will be more powerful.

Here is another set of examples. This time from the curb. There were cars in front of this house, as is often the case, so I couldn't go across the street to get a better shot of the front. I'm sure you've been in that situation. Notice the improvement.

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This camera also allows you to create panoramic shots with an ease I've never experienced.

Three shots creates a 180 degree view of a scene and all of the alignment and stitching happens right in the camera. The following was my first attempt. I was so amazed at how simple it looked, I rushed out to sit on the love seat with my wife and forced her to watch me do it. So she was leaning up against me as I did, shaking the camera. You can see my feet in the photo (sorry). I could have done another shot, but I wanted to show you the very first attempt! It was even simpler than I thought it would be.

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For $299, you are simply not going to find a better camera. So, do yourself a favor. Sell your old digital camera on eBay and take my advice. Buy this camera.

181 commentsJeff Turner • November 28 2006 10:43PM

If You Can't Fix It, Feature It!

Dawn McCurdy came up with a creative way to sell a home that needed a lot of work. She used honesty and the "Mission Impossible" theme song from our Just For Fun music library, to give this real fixer-upper a great marketing piece. She decided not to take a "this house doesn't deserve a Show" approach to marketing the home.

"We were all talking about why we shouldn't put photos of it or showcase it as it is in such need of repair," Dawn said. "Then, we thought, why not. When you advertise something as needing work, the first questions buyers and agents have is "Like what?" So we figured each photo was at least worth 1,000 words, and if you can't say something nice, well you know the rest!"

View Her Creative Effort Here

"They just wanted it sold, which we did in 1 day!"

"Thank you so much for your great product," Dawn continued. "I love seeing all the ideas and only wish I tapped into 10% of what you can do."

Dawn, thank you for permission to share this wonderful idea!

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Show produced by Dawn McCurdy, McCurdy Real Estate
Latham, NY | 518.785.9900 | Site

14 commentsJeff Turner • November 28 2006 06:31PM

Highlight Your Expertise And Educate Your Clients

It's important to highlight every skill you have when trying to set yourself apart from the masses. Using Internet tools to create presentations that highlight thoses skills in an evocative way is critical. People want to connect with you and your message. They don't want cold presentations. Find the right tool for you and use that to create presentations that truly set you apart from your competition.

ActiveRain member Sarah Cooper and Pat Murphy, of Coldwell Banker Advantage in Hurricane, West Virginia, showcase their expertise to better capture their client's attention in the education process.

View Their Educational Show Here

Sarah writes, "I have created a page on each of our websites about preparing a home for sale and a link to this Show is included. Here's a link to the page on my website: Click Here"

"I've built shows for my niece, as a fund raiser for our local animal shelter, and as a tribute to a friend recovering from cancer - in addition to advertising our homes for sale. I love being able to advertise our business in a way that really connects with people in the community."

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Sarah Cooper & Pat Murphy, Coldwell Banker Advantage
Hurricane, WV | 304.562.7653 | Site

12 commentsJeff Turner • November 28 2006 09:06AM

Reach The Network Only Your Children Can Reach

When we saw this show we said, "Yes! That's perfect. She really gets it." Julie Eichacker took some time away from selling and went to the Valentine's day party at her child's school. She, of course, took her camera so she could capture the moment. When she got home, she put together a show for the class.

Then she gave the link to the teacher to send home with her students... to give to their parents! This is just a great idea. The teacher, students and parents will enjoy it and the parents won't be able to keep themselves from sending it to friends and family all over.

Julie, kudos to you. View This Very Creative Presentation!

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Julie Eichacker, Metro Brokers Inc.
Arvada, Colorado | (303) 423-6000 | Site

30 commentsJeff Turner • November 28 2006 09:00AM